How You Can Earn Money on Amazon’s KENP

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I’ve been partnered with KDP for several years now and closely followed every piece of data, chart and method they provide.

One of the questions I am often asked is: “How beneficial is KENP on Amazon, and how do you actually earn money from it?”

In this post I’ll explain just how you can benefit from the feature.

You need to be part of KDP to benefit for a start, which means signing up to the independent publishing service. KENP stands for Kindle Edition Normalised Pages  where some of your earnings are determined by how many of your book’s pages are read.

Breaking it down further, these are ebook pages which have been read by customers who have used the following service to purchase or lend your book – KOLL (Kindle Owners Lending Library) and KU (Kindle Unlimited.) Amazon determines how many pages of each book is read during each month using its own algorithm.

Below is a screengrab  (1 week view) of one of my kindle book’s KENP data.

On December 15,  2017 – (517 of my book’s pages) were read on a kindle device. Whilst I have no idea how they actually calculate the sum, (said to be something like a little more than half a penny per page) Amazon divides a fund amount by the total number of pages read and pays you (the author) a share.

Don’t feel daunted by this math. You literally don’t have to do a thing. The information is all calculated for you, and what I can say is that it really does work. Amazon paid me the sum of $1,417.50 in KENP earnings alone for one of my kindle titles over a quarterly period.

PROS: Not only can you opt in to receive up to 70% royalty ‘per book’ sale (if you price your book at $1.99 and above) but you also get paid this additional amount per pages read. KENP makes up a third of my monthly income so it certainly ‘pays’ to have as many books (pages) published as you can. Get writing, folks!

CONS: The flip side is that you must be enrolled with KDP Select to benefit, and this means making your ebook exclusive to Amazon.

My advice to self-publishing authors is to take advantage of this before some bright spark tries to abuse the system and Amazon change or clear the feature entirely. But remember, quality counts. If a reader opens a kindle title and finds a terrible book they won’t get any further in flipping more than a couple of those pages. Quality is still the key to getting readers to read an entire kindle book which is where YOU will benefit most from the KENP module.

Here is a link to a more detailed explanation of how the global fund is calculated and distributed.


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